Reimagining Click & Collect Efficiency
Coolblue locations that will use Keynius smart lockers
Smart locker walls installed, with plans to install +1300
Reduction in staff time spent on order pick-ups
Summary
Reimagining Retail Pickup
Coolblue is a leading Dutch retailer known for its customer‑centric approach to electronics, appliances and energy services. With both a strong online presence and physical stores, the company continuously seeks innovations that elevate the customer experience. To streamline its click‑and‑collect service and maintain its reputation for excellence, Coolblue looked to digital lockers for a smarter pickup solution.
Coolblue’s Challenges
Long Pickup Lines
Customers collecting online orders waited in lines at physical stores, affecting satisfaction.
Staffing and Inconvenience
Pickup operations were labour‑intensive and inconvenient, requiring dedicated staff.
Manual Order Handling
Orders were retrieved manually, slowing down collection and creating bottlenecks.
Limited Pickup Capacity
Stores lacked dedicated locker capacity, restricting the volume of orders that could be prepared in advance.
A Smarter Solution
Discovery
Coolblue sought a digital locker partner after identifying inefficiencies in its click‑and‑collect service and exploring ways to improve customer pickup.
Solution & Recommendation
Keynius proposed robust steel smart lockers with integrated Smarty screens and API connectivity to Coolblue’s order management system.
Collaboration & Implementation
Keynius and Olssen deployed a proof‑of‑concept locker wall at Coolblue’s headquarters, collaborated closely with IT and logistics teams, and completed pilot rollouts in four months.
Why Keynius
The retailer valued Keynius for its technology, competitive pricing and ability to integrate seamlessly with their IT infrastructure.
The Results: Enhanced Click and Collect Efficiency
The pilot processed 220 orders within 38 days; half of pickups occurred before noon and 87.5 % were collected the same day, demonstrating improved efficiency and convenience.
- 220 orders processed during the first 38 days of the pilot.
- Half of all locker pickups occurred between 09:00 and 12:00.
- 87.5 % of orders were collected on the same day.
- Expansion planned to 33 stores across the Netherlands, Belgium and Germany.
Conclusion
Coolblue partnered with Keynius and Olssen to modernize its click‑and‑collect service. The digital lockers reduced queues, improved staffing efficiency and enhanced customer convenience. Real‑time integration with the retailer’s systems enabled seamless pickup and demonstrated strong early adoption.
With plans to roll out smart lockers to 33 stores across three countries, Coolblue continues to invest in technology that elevates the retail experience.
Smart lockers for every solution
Contact us now to learn how Keynius can turn your storage problems into practical, profitable solutions.
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